Evaluating My Research of Film Trailers

After analysing three trailers as part of my research before I start creating my own film I learnt a lot about how films are represented in their trailers. They have a lot of similarities although I thought that some of the trailers give too much of the film away. This is why I think teaser trailers are a better way of advertising a film.
The first trailer I looked at was a trailer for the psychological horror The Others. I then looked at Jeepers Creepers trailer and Scream. The main similarity between them was that they all used shots and scenes from the beginning, middle and end of the film. Most of the scenes were in order and the beginning scenes of the film were found at the beginning of the trailer. Towards the end of the trailer the scenes were jumbled up a bit and put in different places, especially in the Scream trailer. This is done to confuse the audience about what happens so that not too much is given away in the trailer. I think this is a good idea to include because it makes the film less predictable and I may use this technique when producing my teaser trailer. Every one of the trailers included dialogue and conversation from the characters in the film, as I am creating a teaser trailer I may not include too much dialogue because I need to fit a lot in, in a short space of time. Every trailer included dramatic music that increased in volume as the trailer showed more of the main action scenes. I will definitely be including dramatic music in my teaser trailer because it is a great way to build tension within the audience and is sometimes used to shock the audience when it comes on loudly and suddenly. All of the trailers I looked at included narrative text which is used to help the audience understand what is going on within the trailer and helps to show the plot of the film. It is also used to create tension because dramatic phrases are used. I will probably use narrative text in my teaser trailer but I will not use phrases that will give too much away because I do not want the film to seem predictable. Some of the trailers I looked at included a voice over, of a deep male voice. I may not use this kind of voice over in my teaser trailer because I found that this kind of voice over was used in the thriller films. As I am making a teaser trailer for a psychological horror I do not think I will need to include a deep male voice. Although in The Others the main character was used for a voice over to help explain the plot. Unlike in the film posters, in the trailers the actors and actresses names are not advertised.
The differences I found with some of the trailers were that in some, scenes from the very end of the film were shown in the trailer. I do not think this is a very good idea because it gives away the ending and could make the film a bit predictable because it does not leave much to the imagination of the audience. In most of the trailers that I analysed I could recognise a relationship between the trailer and its film poster. I think this is important because then the representation of the film is the same all the way through. The main images from the Jeepers Creepers and The Others posters could be recognised in the trailer and the taglines at the top of the film poster page can be heard in the trailer.
By analysing these three trailers I have been able to recognise the key codes and conventions of trailers and this will be very helpful for me when I complete my teaser trailer because I will be able to use some of them in my own work. The main trailer that I will take inspiration from is The Others trailer because like my own film, it is also a psychological horror. Also, I like the way that the twist at the end has not been given away to the audience and so it is not predictable so it will be more appealing to the audience.