Empire is a British film magazine published monthly by Bauer Consumer Media and has had eight editors and the first 44 issues were edited by Barry Mclheney. The first issue was released in July 1989 and was published by Emap. Bauer took over Emap Consumer Media in early 2008. Empire is the biggest selling film magazine in Britain, consistently outselling its nearest market rival Total Film. It is an international magazine published in Australia, Turkey and Russia. Empire organizes the annual Empire Awards which were sponsored by Sony Ericsson until 2009 and are now sponsored by Jameson. The awards are voted for by readers of the magazine. The magazine reviews both mainstream films and art films. Empire is sometimes compared to the magazine ‘Sight and Sound’ as they can both be considered ‘serious’ magazines, however ‘Sight and Sound’ only does reviews about art films.
Why I chose to analyse Empire?
Empire is well-known and established magazine which aims at the mass as it reviews both art and mainstream magazines. Both males and females would read it and this is a common factor between our target market and theirs. I know this since many of my friends read Empire as well as some people I know which are in their 20’s. Being able to target such a range of ages is a skill and I felt by analysing this magazine I will be able to pick the skills needed to target the mass. The magazine is obviously doing something right! Empire has also been running for over 2 decades and analysing magazines as such would be beneficial.
MIGRAIN model
Medium– print magazine
Institution- EMAP
Genre-depends on each issue and the film they are promoting. For this film it is action/sci-fi
Representation-it represents the genre of the film through the colours, images and narrative.
Audience-late teens +
Ideologies– promote the latest film, this issue gives a sci-fi/action feel so the colours re darker and stronger.
Narrative-formal and intellectual
Comparison to other Empire Magazines:
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